![]() ![]() This boosts the audience’s confidence and their decision to buy the product. Emotions are evoked in pathos with the supposed guarantee of a working product that will leave a smooth shave filled with moisture. Ethos is present because of the value of beauty upon young women and girls that is constantly found in popular culture today, wanting to look a certain way…similar to the models in the ad. Logos is expressed through the catchy statistic “8 out of 10 legs agree” this statistic gives the product a higher, more trustworthy, outlook. Another assumption could be that the reader is dissatisfied with their current razor and is looking for a more precise, clean edged one…one as described to be smooth and moisturizing. Also, that the reader enjoys hanging out with friends and possibly even go to the beach/water-due to the swim attire the models are wearing. The warrant is the reader should be familiar with keeping up with body image and be a regular user of beauty/skin products to demonstrate a clean body image. Order custom essay Venus Embrace Razor Advertisement Analysis The use of close in the paragraph ties in to the heading making the point the razor blade leaves a smooth feeling and is reliable to remove unwanted hair. Another aspect of purpose is the actual razor blade giving an “Unbelievably close shave with one easy stroke”. Also, the statement “Your legs have a new best friend” explains how using this product will enable you to build confidence to show off your body around others, and to develop a “close relationship” with your skin. This aims to emphasize that you can feel comfortable in your skin around your friends. The heading of the ad states “A shave as close as your friends” displaying three young girls having a memorable time while sticking out their legs. The targeted response is for the reader to crave wanting to relate to one of the models so they too can feel confident. The girls in the ad could be anywhere from late teens to young adults which is the group primarily shown for using a razor blade. The advertisement itself blends with the rest of the magazine and shows a gleeful, diverse, group of girls embracing their skin. The cover also gives details on fall fashion tips-relating the season with its content of fashion and beauty. In this particular issue from October 2013, the cover shows new young Hollywood star Hailey Steinfeld- someone who is familiar with this age group. This is done by providing beauty samples, articles on dangerous situations, features of a new celebrity on the cover each month, and suggested makeup products/tutorials. Teen vogue consists of several techniques to keep girls safe, aware, healthy, and beautiful. The magazine economically targets a well off to rich, wealthy upper class audience due to the many advertisements for designer brands like “Topshop” and “Marc Jacobs”. This advertisement was found in Teen Vogue, a magazine that you will most likely witness a young girl of any race, ages 14-20 reading. Teen Vogue features an advertisement for “Venus Embrace”, a razor that leaves the skin smooth, moist, and cleansed while allowing young women to confidently show off their body. An example of this is shaving unwanted hair to keep the body looking sleek and fierce. Regardless of culture, young women and teenagers everywhere constantly want to maintain their looks and keep their body in shape, looking healthy & sanitary. Venus Embrace Razor Advertisement Analysis ![]()
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